In today’s episode of the Best Passive Income Model, Mark talks with Mark Asquith—host of Excellence Expected, the number one small business podcast out of the UK.
Excellence Expected is a way to share actual advice and inspirational initiatives borne out of the trials and tests he was faced with when he started and ran his businesses.
Mark is also the co-founder of an online podcasting platform, PodcastWebsites, which he runs with John Lee Dumas from Entrepreneur on Fire.
Mark delves into how he broke through the noise in the market and created his own noise to get traction and drive sign-ups.
Three important factors are:
- Run test experiments.
- Build an avatar or profile of your ideal customer.
- Get out there, boots on the ground and talk to people!
Listen in for all the details!
TIP OF THE WEEK:
Mark Podolsky: Read, Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Lavesque. Also, learn more about Mark Asquith at Excellence Expected.com
Mark Asquith: Read, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Robert Fitzgerald—a book that will walk you through how to question people, how to talk to people in an unassuming manner, how to extract the right type of information from people so that you get the details that you need and your secret. Also, read, Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money by Patt Flynn. This book will teach you how to talk to your customers for research as well.