In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:
- Tate Litchfield
- Erik Peterson
- Aaron Williams
- Mimi Schmidt
- Mike Zaino
- Scott Todd
Today, we jump straight into PAID TRAFFIC and why we don’t use it for marketing. Everyone agrees that it is too time-consuming to target the right audience and too difficult to convert cold leads. It is easier for companies that have an inexpensive product or gadget to get impulse buys, but nobody buys land on an impulse. It takes time to warm up a prospective buyer.
“Are you willing to spend thousands of dollars on cold traffic that won’t convert?” -Mark
Listen in as we go deep into the metrics and the importance of knowing your numbers, knowing your conversion rates and why paid traffic for this business does not make good sense.
We also talk about the Dog Days of Summer and how we adjust to the seasonal slowdowns.
TIP OF THE WEEK
Erik: Land investing is a team sport. We all have these fears and doubts that cripple us in this business. But when you have a team and you assemble people that are very skillful in particular areas, then these fears and doubts begin to remove. When you work with people who have overcome those, you feel empowered. The whole idea of team sport is really huge. Leverage it in all areas of your life. If you’re not confident about something, surround yourself around people who can help you.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
