How to Maximize Your Traffic The Neil Patel’s Way

On this week’s episode of The Art of Passive Income, Mark and Scott welcome Neil Patel. He is Co-Founder of Neil Patel Digital, New York Times Bestselling author, Top 10 marketer by Forbes, and creator of one of the 100 most brilliant companies by Entrepreneur Magazine.

Neil Patel is the Co-Founder of Neil Patel Digital and New York Times Bestselling author. He has been named Wall Street Journal’s choice for top web influencer, Top 10 marketer by Forbes, and Top 100 entrepreneur by United Nations. He is also the founder of Crazy Egg and Hello Bar.

Neil is an entrepreneur at heart. His present successes are a credit to all the work he puts into ensuring his business ventures turn out well. Born in London, England, Neil’s family moved to Orange County at a young age. Growing up in California, he was surrounded by entrepreneurs who influenced him greatly and fortified his mental drive to be successful. 

Inspired by the Monster.com business model, Neil created his first website, Advice Monkey, at the age of 16 after saving up money from working at an amusement park. He paid several marketing firms to assist with growing the business but ended up getting ripped off. Out of frustration and with no money left, he had no choice but to learn marketing. Hence, he went to college before the age of 18 to learn digital marketing to fit his “do-it-yourself style”.

Today his mission is to help companies grow their businesses using innovative marketing strategies. His client list includes brands like Amazon, Google, NBC, and Viacom.

Listen in as they discuss:

• Neil’s journey into real estate and the achievements he enjoys today.
• Creating excellent content for digital marketing.
• The importance of SEO in digital marketing.  
• How to convert your small or medium-sized company into a brand that delivers the best ROI.
•   How to manipulate your SEO to ensure you rank well on internet searches.
• Understanding your target audience and where you make the most money, then create content that takes advantage of this.
• Learning the importance of updating your digital content to maximize traffic flow to specific sites. 
• Spending time to understand what methods and digital marketing platforms work best for your company.

And, more!

Real estate is one of the only investments where you always make money if you fast forward.

Neil Patel

TIP OF THE WEEK

Mark: My tip of the week is the best because my tip is a tip to keep us giving every single day, just go to neilpatel.com, and it’s going to solve literally all your marketing problems.

Scott: Go get the book Hustle on Amazon, learn how to Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum by Neil Patel.

Neil: I want you guys to do one thing, everyone has competition, go look at your competition—you can either Google for them and you can see what they’re doing with their website and study it— or you can use tools like Ubersuggest, or you can use paid tools like Moss. Input competitor URLs in there and log in where data falls. They will tell you how much traffic they’re getting, what keywords they’re ranking for, it will give you an idea of their marketing strategy and I think that’s a great place to start because there’s so much potential in Real Estate. Especially in Real Estate Marketing Online. There are so many businesses like yours that do really well, but you’re not as big as Zillow, yet you’re still doing well and that’s okay. Most of us, 99.9% of us aren’t as big as Zillow, but yet, there are still opportunities for us.

What’s cool about this is, if you look at what your competition is doing it will give you a leg-up because all of these marketing changes that we talked about today give a small guy an opportunity to compete with a big guy, without having to spend tons of money.

Want To Hear More?

Did you like this episode? If so, tune into this Round Table episode where we discuss the biggest mistakes you can make in marketing as a land investor.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

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This week on the Land Geek Roundtable, the geeks dive into the world of virtual land. Earth2.io is exploring the realm of a digital world that mimics real-world geolocations. 

Joining us this week are: 

• Teria Harris
• Scott Bossman
• Tate Litchfield
• Mike Zaino
• Erik Peterson
• Scott Todd

Listen in as the group discusses their thoughts on the future of this investment opportunity and will they take the leap? 

TIP OF THE WEEK

Teria: My tip of the week is a very popular book called Atomic Habits by James Clear, I read that book several years ago but I also signed up for his weekly email tips that he send out. They are super cool. It’s like 3-2-1 Thursday and he gives 3 ideas, 2 quotes and 1 question just for you to kind of consider throughout the week. A lot of his ideas and thought processes, I’m able to apply to my land business. If you haven’t read the book, definitely read the book but then, sign up for his weekly tip that he gives.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

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On this week’s episode of The Art of Passive Income, Mark welcomes Value Investor and portfolio holder of residential and commercial units, the Equity King himself, Marcus Maloney to the show.

Marcus Maloney is a Value Investor and portfolio holder of residential and commercial units with a track record of over 3.3 million in wholesale transactions in multiple states. His remarkable skill of finding real estate opportunities with immense amounts of equity has caused him to be known as the Equity King in the real estate world.

He is an active member of the National Association of Realtors (NAR) and the Phoenix Association of Realtors (PAR). Currently, Marcus wholesales properties virtually in various states, which allows him more time to diversify his already extensive investment portfolio through the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) strategy without spending any money out of his pocket. He not only buys and sells; he has purchased and converted several properties into cash flowing rentals. Presently, Marcus holds seven (7) rentals, 2 of which are commercial units. Adding to the splendor of his skill set, he’s also gone and done the imaginable—purchased a school! He then converted it to a daycare center.

Though Marcus enjoys his successes and the opportunities that come from his fame of turning a marginal profit into a significant equity situation, he had been a high school and college dropout before taking charge of his life. He went from a high school dropout to securing his GED ahead of his classmates, then completing his MBA in 2011 from Olivet Nazarene University. His education and his humble upbringing on 59 acres of farmland form the foundations of his investment philosophy.

Listen in as they discuss:

• Marcus’s journey into real estate and what his life is like at present.
•   How to recognize the value in your purchases when no one else does.
•   The factors that will increase the equity of your properties.  
• How to convert low equity properties into high equity assets?
• Planning ahead to secure the best ROI on all your purchases.
• How to discover great deals in the most unlikely places?
• The importance of forming great rapport through marketing to build an impressive clientele.  

And, more!

Real estate is a relationship game. You have to be constantly following up.

Marcus Maloney

TIP OF THE WEEK

Mark: My tip of the week is to learn more about Marcus Maloney at marcusemaloney.com and check out his podcast.

Marcus: My tip is I just want to make sure that everyone is feeding themselves with the right information and what I mean by that is make sure you reframe or frame your day by having a daily routine. Make sure you’re feeding yourself something positive (like praying and meditating) in the morning and get ready to attack those negative outcomes that may come

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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On this week’s round table episode, the Land Geeks continue to share their thoughts on wholesaling.

Joining Mark this week are:

• Scott Bossman
• Mike Zaino
• Tate Litchfield
• Teria Harris
• Erik Peterson
• Scott Todd

Listen in as they go around the table and discuss when should a heuristic decision be made to wholesale a property as opposed to the most rational way to maximize profit in retail.

TIP OF THE WEEK

Scott Bosman:  My tip is a cool app called UpTime, basically, it gives you 5-minute knowledge hacks on books, documentaries, courses and it’s free. There are a lot of 5-minute knowledge hacks on a lot of different topics. Either you can read or you can listen to the 5-minute knowledge.

Are you ready to learn more about land investing? Just click HERE to schedule a call.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

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On this week’s episode of The Art of Passive Income, Mark and Scott welcome the Owner and CEO of Blackjack Real Estate LLC Bill Allen to the show.

Bill Allen is the owner and CEO of Blackjack Real Estate  LLC, the CEO, and owner of 7 Figure Flipping, a real estate investor, a former Navy pilot, a husband, and a father of three boys. He operates from Nashville, Tennessee, and has amassed a large following of like-minded people who are either seasoned in the real estate industry or are new and need some guidance to reach their goals within a set time frame.

As an entrepreneur at heart, Bill made his first move as a businessman, selling candies when he was only in middle school. An action that got him in trouble with the rules, but never dampened his love for owning and operating his own business. Pausing his business ventures, he went on to serve his country for 18 years as a Navy pilot, but his love for business would see him venturing into real estate after completing active duty and transferring to the Reserves. The introduction to real estate was a bitter-sweet experience for Bill who started by buying and renting a few houses, in the hopes that he could achieve financial freedom and plan early retirement.

 At first, his sole focus was on buying rental properties in Pensacola, Florida; however, the 20% bank loan interest rates and recurrent costs of property management forced him to rethink his strategy when he acquired his tenth house and saw that the profit wasn’t adding up to what he had in mind. Going back to the drawing board, in 2014 he sold one of the properties he’d initially purchased to rent out and made a surprising $43,000. That’s when the idea of flipping houses struck him and he decided to diversify his investment portfolio. Only a year later, in 2015, Blackjack Real Estate LLC was created; a wholesale company that finds and assigns contracts to house flippers and landlords.

Today, Bill has gotten his business to the point where he works less than 5 hours a week and enjoys more time with his friends and family, while still making the income he wants and discovering new ways to expand his income and mentor those who reach out to him. 

Listen in as they discuss:

• Bill’s journey into real estate and how his experiences have shaped his current way of living.
• How to get your business to a point where it works for you.
• The processes of delegating tasks that are important but don’t generate the highest ROI.
• How to scale the mental hurdles of delegating to new hires.
• Documenting and delegating tasks in your business.
• The level of work it takes, in the beginning, to train someone to the point where you are comfortable with allowing them to manage aspects of your business.
• The importance of hiring empowered and skilled people. 

And, more!

Find the right people that are the experts at Marketing, that are the experts at Sales, who empower themselves just as much as you empower them.

Bill Allen

TIP OF THE WEEK

Mark: My tip of the week could be a life-changing, learn more about Bill Allen, and go to blackjackre.com.

Scott: Do something completely different. Arrange all your friends and family and get them all together with a Zoom party. Go to this website goparagon.co, and hire an entertainer, comedian, chef, or whoever to join your Zoom Call. You can hire a comedian for an hour for $150.

Bill: My tip is a book that pretty much changed the way I look at my company and even my personal life, I have this guy at my event last year that spoke to everybody in October and his name is  Jocko Willink and Leif Babin wrote a book called Extreme Ownership. That book really changes the way I look at things, simplified a lot of the things that we do, and was able to allow me to delegate a lot better.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

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Last week the Land Geeks kicked off an exciting episode on the issues of wholesaling in the land community. For this week’s episode, they carried out part two to discuss the dos and don’ts of wholesaling.

Joining Mark this week are:

• Scott Bossman
• Tate Litchfield
• Mike Zaino
• Erik Peterson
• Scott Todd

Listen in as they go around the table and discuss the dos and don’ts of wholesaling in the land community, their experiences buying wholesale properties, and more. They also highlight some of the dos and don’ts of wholesaling in the marketplace. 

TIP OF THE WEEK

Mike: I love Ray Dalio and his book Principles. The first tip is, you got to get the app Principles In Action on your phone; it’s free and even has coaching. Ray Dalio is a master at execution, and his principles for success are universal. The second tip is, if you’re feeling stress out: slow down, take a break, take a deep breath, and go to something else like meditate or play a game of solitaire and you will then reinvigorate.

Are you ready to learn more about land investing? Just click HERE to schedule a call.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want

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On this week’s episode of The Art of Passive Income, Mark and Scott welcome Founder and CEO of REVA Global LLC Bob Lachance to the show.

Bob Lachance is the Founder and CEO of REVA Global LLC, a sought-after mentor, an industry expert, and a former professional ice hockey player. He leads his company by the mantra, “no lead left behind” to ensure his clients, whether seasoned professionals or newbies to the real estate industry, make the most out of every lead, every deal, and every opportunity that pops up in their inbox.

As an entrepreneur by nature, Bob currently owns, operates, and manages several business ventures globally. With each failure and success that came with his businesses, he has garnered a wealth of experience which led to the creation of one of the leading Real Estate Coaching and Mentorship programs in the US. After many trials and errors with Virtual Assistants and stories from industry personnel who share his experiences, he was then bitten by the idea bug and in 2016, REVA Global LLC was born.

 Before his official leap into the business and real estate sectors in 2004, Bob enjoyed a successful 8-year long professional ice hockey career which awarded him the opportunity to travel and reside in various places in the United States and Europe. Today he coaches ice hockey and enjoys the downtime with his wife and three children when he’s not too busy mentoring and engaging his long list of clients.

Listen in as they discuss:

• Bob’s journey to where he is at now.
• Outsourcing good VAs.
• The processes that go into figuring out which VA is most compatible with the needs of your business.
• How to examine your business to determine which tasks generate the best ROI and which tasks should be delegated to a VA?
• Understanding the key role consistency plays in keeping your business afloat.
• Maintaining an effective management system that can be easily manipulated by your VA.
• The importance of raising your game to keep ahead of your competitors and position yourself as an expert at what you do.

And, more!

Your business runs the way exactly how you want your business to run, and please don’t hand it off to somebody else to let them run it. If you’re going to do that, get a partner who’s invested as much as you are into your success.

Bob Lachance

TIP OF THE WEEK

Mark: My tip of the week though it is actually going to make you money and save you time, ultimately save you time. Learn more go to revaglobal.com and start hiring your VA team. They are already trained, they are already vetted, they’ve got good internet, they got good hardware. Let Bob deal with all the headaches. 

Scott: Have you ever looked at a company logo and thought, “Man that’s a kool font”, you know… like… I don’t know… Stripe for example. They have a kool font, I think. Well, go over to this website, fontinlogo.com; when you get there, you can type in a company name—Stripe is there at the bottom, as a featured one—so if I go in there and hit Stripe, for example, what would happen is it would go out and search their database and tell me that Stripe’s font is FF Fago. If I click on the box, it gives me a link to download or get the FF Fago font.  

Bob: The book, Traction by Gino Wickman is a very good book. It breaks down the EOS system and one of the things that I actually gained from looking at that book is that it puts your business —it doesn’t matter if you’re by yourself, or you’re working solo, or you have a team—it puts structure around exactly how you are going to be looking at your business from now, next month, to a month after. So that is one of the things I would highly, highly recommend.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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On this week’s round table episode, the Land Geeks discuss buying and selling wholesale properties.

Joining Mark this week are:

• Scott Bossman
• Tate Litchfield
• Teria Harris
• Erik Peterson
• Scott Todd

Listen in as they go around the table and discuss purchasing properties that are on wholesale deals. They also share advice and strategies to use or consider when buying or selling wholesale properties.

TIP OF THE WEEK

Tate: Scott Todd has got a YouTube channel, and it’s really good! If you haven’t subscribed, go ahead and check it out! Most recently he did a video on applying for the PPP Stimulus Check, it is really, really good! It is a really solid platform.

Scott Todd: You can go to scotttodd.net/youtube and it will take you right to the channel.

Are you ready to learn more about land investing? Just click HERE to schedule a call.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

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On this week’s episode of The Art of Passive Income, Mark and Scott welcome founder and president of Local SEO Searches John Vuong to the show.

John Vuong is the founder and president of Local SEO Searches, a professional speaker, business coach, and mentor who thrives on helping business owners with their short-term and long-term goals, in order to get the absolute best results at all times.

 He is a seasoned sales professional and Internet marketer with an extraordinary track record for helping companies increase their clientele and profits. John has amassed a deep understanding of local marketing dynamics and consumer behavior throughout 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations.

 With an entrepreneurial spirit, many years of experience working with more than 5000 local business owners, and strong knowledge of digital marketing trends, as well as, the essential functions of search engines like Google and Yahoo, John was inspired to create his own company, Local SEO Searches, in the year 2013. He also invests time in getting to know each client, taking a personal approach, and making customers feel valued and appreciated.

As a child of South Vietnam immigrant parents, he learned the value of hard work and community support from an early age and as such, he worked multiple jobs with the aim of one day owning his own business and giving back to the local community. At present, John is a proud father who conducts an annual school supply campaign to assist admirable young people in the elementary and primary grades. His company Local SEO Search also offers free education to small business owners through live events and their podcast, Local SEO today.

 Listen in as they discuss:

• John’s journey to where he is at now.
• Getting better at Sales and Marketing.
• Understanding your client/prospective customers’ consumer behaviors.
• How SEO helps businesses determine their rank on Google search?
• Understanding how to scale your content for maximum impact when posting on the internet.
• Familiarizing yourself with the media platforms that guarantee the best ROI for your business.
• The importance of doing your own in-depth research to paint your business as an expert in a niche.

And, more!

If you don’t invest now, it’s only going to get more expensive in the future.

John Vuong

TIP OF THE WEEK

Mark: My tip of the week is also about saving time and making money, learn more about John Vuong and dominating, owning, and renting. Go to localseosearch.com and learn more.

Scott: Check out this app anyline.com/anyline_keyboard; download this app on your phone. What it does is it instantly copies and paste which saves time. It can scan passports and anything.

John: Over the last weeks I read a couple of these books from Paleo Taquito to understand how fats work. I never studied health and nutrition, so this is all new and interesting to me. Over the last 6 months, I lost about 35 pounds, where now is all about optimizing my life. This is very impactful for me. Check out other great books from Gary Taubes, Nina Teicholz, and Catherine Shanahan.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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On this week’s round table episode, the Land Geeks discuss the approach they take to get a website and landing page set up for their business.

Joining Mark this week are:

• Scott Bossman
• Mike Zaino
• Teria Harris
• Erik Peterson
• Scott Todd

Listen in as they go around the table and discuss geeky tools that can be used to set up a website and landing page and where you can hire someone who is able to create a website for you.

TIP OF THE WEEK

Teria: A pin-point for us, especially when we’re hiring new VAs is coming up with the catchy deal of the week, email titles. There’s this new company called Swifter HQ that will generate email titles for you. It’s not a new company, they’re offering this new service I should say. But, what I like about it, it asks a lot of questions like what type of communication is this going to be: business to business, business to your clients or customers; you got to choose the product of your brand, you got to provide the description of what’s the email is going to be about, and you choose what type of email: friendly, bold or professional. And the, it will build several variations of the email title. They are offering it for free for now, you have to sign-up for an account.

Mark: My tip of the week is an app called WeCroak; it is based on a thing called Bhutan ritual, they are the happiest country in the world, it is a reminder that we are mortal and it gives you a quote of your mortality.

Are you ready to learn more about land investing? Just click HERE to schedule a call.

Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

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