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Foundational Training

The 4 Pillars of the Investor’s Toolkit

The business model is Shockingly Simple, and it focuses on Building Systems.

Build a deal flow system to find land you can buy cheap
Build a due diligence system to protect yourself
Build a marketing system to sell your properties fast
Build a delegation system to free up your time

Why do you want to build systems?Because systems work 24/7They work while you’re playing.They even work while you’re sleeping.Now let’s go through the 4 Pillars of the Investor’s Toolkit in more detail:

Pillar #1 – Deal Flow

Build a High-Volume Pipeline That Puts Stacks of“Pennies-on-the-Dollar”Land Deals on Your Desk Every Week

The first section of the Investor’s Toolkit is called “More Deals Than You Can Handle.”Making sure land deals constantly flow to you is the “lifeblood” of your business.Here are a few secrets you’ll find out about “Deal Flow”:

Why the #1 best source of land you can buy for pennies on the dollar is a list of people who are broadcasting to the world that they don’t want their property
Where to find smoking hot lists of properties loaded with motivated sellers and how to “mine the gold” out of these lists
The hidden power behind the simple little postage stamp, and how you can use it as a first-class ticket to land investing mega-success
How to “zero in” on the price you should offer for a piece of land in minutes using this simple and free process (instead of hiring an expensive appraiser)
The 2 most frequent (and important) questions you’ll get from potential land sellers, and what you can say to handle these like a seasoned pro from day one
Why encouraging potential land sellers to call you on the phone to negotiate is a slippery slope that will flush your precious hours down the drain. (Instead, just make take-it-or-leave-it offers to maximize your efficiency and your profits)

I learned the hard way that a lot of people just LOVE to get you on the phone and pick your brain about how much their land is worth.You definitely do NOT want to become a land appraisal hotline.I’ll teach you how to protect yourself from “time vampires.”

Pillar #2 – Due Diligence

Cover Your “Behind” with Armor PlatingUsing Simple, Yet Highly EffectiveDue Diligence Techniques

The second section of the Investor’s Toolkit is called “Due Diligence.”This is how you protect yourself, and how you sift through rubble to pull out the “gold nugget” land deals.Some of the key secrets you’ll discover about due diligence are:

How to use your home computer to gather massive amounts of “intelligence” on land parcels for free, and who to call at the County office when you can’t find the information you need
How to close on properties legally and safely without ever meeting the other party in person – while still making them feel comfortable with the process
Two simple tricks to getting customized marketing pictures and even video tours of properties – without ever setting foot on them
The art of property tax timing that keeps your cash in your hands and out of the County’s hands for as long as possible to maximize your cash flow
The easiest way to slash your due diligence time and effort in half using my “batching” technique
The most important “Golden Super-Rule” of due diligence you must use to save your tail when you can’t figure out the value of a property you want to buy – just skip it

Seriously…I can’t even begin to quantify how much this simple rule has saved me in potential losses.But it has allowed me to sleep like a baby almost every night for more than a decade – now that’s absolutely priceless.The biggest favor you can do for yourself is to just pass on deals when you can’t get comfortable with the value of the property.

Pillar #3 – Marketing

Build a Responsive List of Loyal CustomersWho Want to Buy Your Land So FastYou Won’t Even Have to Do Any “Selling”

The Marketing section of the Investor’s Toolkit is called “More Buyers Than You Can Handle.”Rather than relying on real estate agents or online listings to sell your properties, you’ll create a system that does most of the work for you.Here’s a small handful of the juiciest secrets you’ll find behind the curtain:

The 3 most destructive (and tempting) distractions that will drive your land investing business straight into the dirt, and what you need to focus on instead that will put cash in your pockets fast
How to use easy and inexpensive 1-page websites to build a list of people who are chomping at the bit to buy your land
The 7 best places to sell your land in the beginning before you have a pool of customers who love you and trust you
3 techniques to becoming a recognized land expert and why this will make customers thrilled to buy from you instead of the other guy
How to sell properties twice as fast by making it virtually effortless for your customers to pay you
Why offering and standing behind a simple guarantee adds massive power to your business and keeps you out of court

It’s inevitable that you’ll run into a pain-in-the-butt customer once in a while.Having a money-back guarantee and standing behind it is the best way to get these pests out of your hair fast.Why waste your time disputing or going to court? If you refund a customer, guess what?You still own the land! You can easily sell it again.

Pillar #4 – VA Management

Find Diamond-in-the-Rough Virtual AssistantsYou Can Trust to Handle the Repetitive “Grunt Work”So You Can Slash Your Time Inputs to a Minimum

The biggest secret to exponential growth is spending your time working ON your business, not IN your business.Leveraging inexpensive Virtual Assistants (VA’s) online is your surest path to rapid income explosion.In the VA Management Section of the Investor’s Toolkit, you’ll get an inside look at:

The 5 best places to where you can find skilled Virtual Assistants who will fight each other to do your repetitive land business tasks for you
How to create job postings that attract international talent for a fraction of what it would cost you to hire someone in the U.S.
How to avoid the horrible mistakes most people make when giving VA’s new tasks to complete
5 secrets to ensuring your VA’s are churning out high-standard work with excellent efficiency
The surprising “Hire 3” technique that weeds out weaklings and helps you find the rock star “A Players”
The one basic rule that will save you hundreds, if not thousands of dollars and protect you from blood-boiling frustration – be quick to fire VA’s

So many smart people fail miserably at managing Virtual Assistants because they make the fatal mistake of getting emotionally involved.I’ll teach you the tricks of being objective and knowing when it’s time to cut underperforming VA’s loose.VA’s have no shortage of work, so knowing when they’re just not a good fit and letting them go in a dignified way is best for you and them.The four sections we just covered are the meat and potatoes of how to build wealth buying and selling raw land.If you’re like most of my new students, by now you probably have a burning question on your mind…

How Do I Make Passive IncomeFrom Buying and Selling Raw Land?

The answer is surprisingly simple – owner financing.The passive income magic happens when you sell your properties on easy owner financing terms.Instead of dreadful tenants, you have loyal customers who make monthly payments towards ownership of the land.Customers Working Towards Land Ownership Have a Mindset That is Completely Opposite from the Tenant Mindset.They actually care about the property. And the best part?If something goes wrong and they can’t continue making payments, you still own the land.You can sell it to someone else for cash or on owner financing terms.I guide all of my new students towards a balanced approach between flipping land for fast cash profits, and selling land on owner financing terms for long-term passive income.The Investor’s Toolkit will show you exactly how you can average over 300% returns on cash flips, and how you can leverage the powerful time value of money to make over 1,000% returns on properties you sell on owner financing terms.

Now…I have a confession…I used to be afraid of revealing too many secrets…

I thought I would be creating competition for myself.But once I realized the staggering magnitude of land deals that are out there….I decided to open up my vault.To help you fill up your bank account at maximum speed, I’m going to throw in some Bonus materials which lay out pro-level strategies you can easily follow.This first bonus secret always catches my students completely off guard.But it makes them giddy when they start seeing huge spikes in profits.

Advanced Module #1 – Pricing Strategies

Why Going Against Your Instincts andUsing Counter-Inuitive Pricing StrategiesCan Triple and Quadruple Your Profits

The land business is absolutely nothing like Walmart.Discounting to razor-thin profit margins is the last thing in the world you’ll ever want to do.Instead, dive into my Pricing Strategies Program and get wise to these profit-pumping secrets:

The 3 Core Strategies that are my “secret weapons” for creating price positioning that works like forbidden magic
The biggest profit-murdering mental mistake that you can avoid when determining your land prices
Why combining flexibility with simple human psychology will stack the deck in your favor every time you cook up an offer
How eating at your favorite restaurants can give you pearls of wisdom that you can use for pricing your land parcels
How the epic success of the Ginsu Knife can teach you how to crank up your land sales
The most obvious but often-overlooked way to uncover pricing strategies that work – shop your competitors

Scoping out your competitors is quick and easy way to get great ideas for how to package and position your land to your customers.Think of Samsung – they make great living by getting “inspiration” from Apple.Pricing is a huge part of the profitability equation, and using the strategies I teach will ratchet your cash-on-cash returns skyward.I’ll help you avoid the common fledgling land investor mistake of undervaluing your properties.And I’ve got something else really important for you…I’m going show you exactly how to launch your bottom line into the stratosphere with this next bonus…

Advanced Module #2 – Copywriting Secrets

How You Can Make Your Land AdsStand Out Like Rescue FlaresUsing Simple Skills You Learned as a Kid

Always keep in mind that other people will be trying to sell land too. Especially on the most popular real estate listing websites.You want to sell your land in a fraction of the time and for multiplied profits.To do this you need to set your listings far apart from the boring “ho-hum” ads that all blend together.In my straight-to-the-punch Copywriting Program you’ll be handed the hidden gems of creating powerhouse land ads such as:

Why simply listing out the plain, boring facts about your property almost guarantees your ad WON’T grab anyone’s attention
Why burrowing your way into your customers’ brains will help you sell land with a fraction of the effort the other guys put in
The questions you need to answer in order to understand your customer better than he understands himself
How to easily write land ads that poke, prod and agitate your customers’ emotional hot buttons to the point they NEED to buy your land
Why intentionally breaking all the rules you learned in English class will put more money in your pockets than if you try to write like an uppity smarty-pants
Why storytelling (something we all learned as little kids) transforms your properties into instantly-appealing slices of paradise in the eyes of prospective buyers

Hardly anyone who places ads for real estate is even conscious of the fact that the human brain is hardwired to perceive much greater value when knowing the story behind a piece of land.This secret by itself has put countless extra thousands in my pocket.Ok so there’s one more critical piece I almost forgot….paperwork

Paperwork Can Be Nerve-Wracking….But Don’t Worry for Even 1 Second BecauseI’ve Got You Covered

Done-For-You Paperwork Templates

I’ll make it easy for you to look like a seasoned pro from day one by giving you templates for all of the paperwork that has worked best for me over the years.It’s as simple as filling in a few blanks with information specific to your land deals.The 4 Pillars of the Investor’s Toolkit and the Bonus Programs contain everything you need to build proven land investing systems.

Put these proven systems to work, and you will have a very profitable business on your hands.

Makes sense, right?In the Land Investing Business, we’re just building a few simple systems and stringing them together.When you look back on what you’ve learned from me in 12 months or 12 years, you’ll think of me as the guy who showed you how powerful Systems can be when applied to your financial goals.But since you and I haven’t been close friends for years and years, you might want….

PROOF

Scott ToddOrlando, FL

“In my first 12 months I was able to buy 68 properties. In the first 3 months of this year I have been able to buy and sell 60 properties, and sold one of them for a $21,000 profit in 4 days.Mark, I’m forever grateful for everything that you have done for me and my family. You don’t know how much you have impacted our lives. You have taught us a skill that basically can feed my family for the rest of our lives. You’ve taught me a skill that I can replicate and teach my children and my grandchildren.”