In today’s episode of The Art of Passive Income, Mark and Scott talk to Saul Colt—www.Saul.is the smartest man in the world.
Saul’s approach to marketing is Word of Mouth. He creates unique, WOW experiences for his customers that get them talking!
[bctt tweet=”Uncomfortable is a powerful motive to get people talking.” username=”TheLandGeek”]
Listen in as Saul shares an example of a wow experience, plus we delve into why the first 100 customers are the most important and how to create an intimate relationship with them (Ix-Nay the automation).
A few examples are:
- Thank you cards
- Follow-up phone calls
- Follow-up emails
- Unexpected glue gifts
Finally, how do you create wow experiences in the land market?
By knowing where the line of expectation is and crossing it by two baby steps.
Listen in now for all the details…it will have you talking!
TIP OF THE WEEK
Mark: Learn more about Saul by going to his website at www.Saul.is.
Scott: If you are on Google Chrome, Firefox, or Safari and you want to move between tabs, you can click Ctrl + Tab to move forward to the next tab or Shift + Ctrl + Tab to move back a tab.
Saul: Read the book, Marketing your Dreams: Business and Life Lessons from Bill Veeck, Baseball’s Promotional Genius by Pat Williams. If you can’t compete with your competition, just change the rules.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?