In today’s episode of The Art of Passive Income, Mark and Scott welcome positioning marketing expert, Patty Dominguez to the show.
Patty Dominguez is a positioning marketing expert who has over eighteen years of experience working with Fortune 50 Global brands. She has worked with brands such as Kraft Foods, McDonald, Coca- Cola, Mondelez, and many others.
Patty works with purpose-driven business owners who have an idea but are struggling to stand out in a crowded marketplace. She is passionate and driven to inspire small businesses to discover their uniqueness in the marketplace, leverage strategies for their business growth so they can establish a strong value proposition, increased revenues, and a better position in their niche.
Listen in as they discuss:
- Positioning strategies
- How to position your business in the marketplace
- Personalization at scale
- Segmenting your business
- Proof points
Patty also shares some of the worst advice she’s seen or heard given in positioning marketing or just marketing in general. Tune in to hear more.
TIP OF THE WEEK
Mark: My tip of the week is become a positioning expert and the best place to go is go to pattydominguez.com; she’s got podcast, blog and she’s cool.
Scott: Check this out, actionablebackground.com, you can have your zoom virtual backgrounds from this website.
Patty: I have a quiz that I put together called positioningquiz.com; take this quiz and it’s going to give you all the elements that you need for your positioning. You’ll also get a little course that I developed and it’s absolutely free it comes with a branding journal, survey, personality test, the whole deal.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?