On this week’s episode of The Art of Passive Income, Mark and Scott welcome Neil Patel. He is Co-Founder of Neil Patel Digital, New York Times Bestselling author, Top 10 marketer by Forbes, and creator of one of the 100 most brilliant companies by Entrepreneur Magazine.
Neil Patel is the Co-Founder of Neil Patel Digital and New York Times Bestselling author. He has been named Wall Street Journal’s choice for top web influencer, Top 10 marketer by Forbes, and Top 100 entrepreneur by United Nations. He is also the founder of Crazy Egg and Hello Bar.
Neil is an entrepreneur at heart. His present successes are a credit to all the work he puts into ensuring his business ventures turn out well. Born in London, England, Neil’s family moved to Orange County at a young age. Growing up in California, he was surrounded by entrepreneurs who influenced him greatly and fortified his mental drive to be successful.
Inspired by the Monster.com business model, Neil created his first website, Advice Monkey, at the age of 16 after saving up money from working at an amusement park. He paid several marketing firms to assist with growing the business but ended up getting ripped off. Out of frustration and with no money left, he had no choice but to learn marketing. Hence, he went to college before the age of 18 to learn digital marketing to fit his “do-it-yourself style”.
Today his mission is to help companies grow their businesses using innovative marketing strategies. His client list includes brands like Amazon, Google, NBC, and Viacom.
Listen in as they discuss:
- Neil’s journey into real estate and the achievements he enjoys today.
- Creating excellent content for digital marketing.
- The importance of SEO in digital marketing.
- How to convert your small or medium-sized company into a brand that delivers the best ROI.
- How to manipulate your SEO to ensure you rank well on internet searches.
- Understanding your target audience and where you make the most money, then create content that takes advantage of this.
- Learning the importance of updating your digital content to maximize traffic flow to specific sites.
- Spending time to understand what methods and digital marketing platforms work best for your company.
Real estate is one of the only investments where you always make money if you fast forward.Neil Patel
TIP OF THE WEEK
Mark: My tip of the week is the best because my tip is a tip to keep us giving every single day, just go to neilpatel.com, and it’s going to solve literally all your marketing problems.
Scott: Go get the book Hustle on Amazon, learn how to Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum by Neil Patel.
Neil: I want you guys to do one thing, everyone has competition, go look at your competition—you can either Google for them and you can see what they’re doing with their website and study it— or you can use tools like Ubersuggest, or you can use paid tools like Moss. Input competitor URLs in there and log in where data falls. They will tell you how much traffic they’re getting, what keywords they’re ranking for, it will give you an idea of their marketing strategy and I think that’s a great place to start because there’s so much potential in Real Estate. Especially in Real Estate Marketing Online. There are so many businesses like yours that do really well, but you’re not as big as Zillow, yet you’re still doing well and that’s okay. Most of us, 99.9% of us aren’t as big as Zillow, but yet, there are still opportunities for us.
What’s cool about this is, if you look at what your competition is doing it will give you a leg-up because all of these marketing changes that we talked about today give a small guy an opportunity to compete with a big guy, without having to spend tons of money.
Want To Hear More?
Did you like this episode? If so, tune into this Round Table episode where we discuss the biggest mistakes you can make in marketing as a land investor.
Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?