Our guest for today is the CEO of Small Pond Enterprises and the host of the Access to Anyone Podcast which explores how you can get to know anyone you want to in business and in life using everything from the latest technology to the most time-tested principles.
Listen in as Michael discussed:
- The journey from high school teacher to Broadway producer
- Getting someone comfortable in something uncomfortable
- His favorite lifeguard question
- How to connect without being awkward
- What makes someone referable
Michael also shares what AIM and LESS mean.
TIP OF THE WEEK
Michael: Leverage the indirect ask. Instead of directly asking for something, approach your request by seeking ideas or feedback. This method encourages creativity and often leads to unexpected opportunities, like valuable connections or resources. Try it the next time you need help with a challenge!
Mark: Measure your brand’s referability. Visit myreferabilityrater.com to get an actionable score on how referable your brand is. This tool will help you assess areas like accessibility, which are key to growing your business through word-of-mouth marketing.
WANT TO LISTEN MORE?
Did you like this episode? If so, listen to another AOPI episode to learn more about how to grow your business.
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“Isn’t it time to create passive income so you can work where you want when you want, and with whomever you want?”
