In today’s episode of The Art of Passive Income, Mark and Scott talk about what it takes to break through the noise of marketing. How can you stand out?
One way is by being EDGY. Do something outrageous that will interrupt your audience and get their full attention. You may offend about 50% of your audience, but that edginess will draw attention… good or bad!
If you’re not offending someone every day, you’re not working hard enough
Dan Kennedy
What shouldn’t you do if you’re going to be controversial? Click Bait—When your headline has nothing to do with the content. Don’t be deceiving, you will lose credibility!
Also in this episode, is real estate dead? You might be surprised to find out who is NOT buying homes, but rather renting in today’s market.
Listen in as the guys give examples of edgy marketing for the land business. Plus why buying land is a more valuable asset than buying a home.
TIP OF THE WEEK
Mark: MixMax.com—A Gmail extension for email tracking, scheduling and templates. Also Inbox by Gmail—Creates a to-do list in your email.
Scott: Read the book, The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
