Strategy Sets The Foundation—Marketing Tips You Need To Know

In today’s episode of The Art of Passive Income,  Mark and Scott talk to Adam Erhart—AdamErhart.com.

Adam is a marketing growth consultant that helps business owners double, triple, and even 10X their leads into customers.

He has been studying marketing and what makes successful individuals and companies so successful for years. He believes that marketing is the single most important element in business success and that strategy should always form the foundation of any marketing campaign.

Introduced to the business world when he was a corporate business jet pilot, Adam use to fly Forbes billionaires, celebrities, and royalties around the world. He found that he liked the business aspect of it over being a pilot.

Join us as Adam digs deep into the importance of building a fundamental strategy in marketing, which includes:

• Knowing who you’re trying to reach
• Knowing your message
• Knowing how to deliver it

Adam explains, once you have that strategy, then you implement it.

Listen in for all the details, plus find out why social media and tactical based strategies are a waste of time if you don’t have that fundamental strategy core. We also delve into:

• How to break through the noise on Facebook ads
• How to create a super ad
• Why design matters
• Why the market never lies

[bctt tweet=”The person that wins is not who gets their customer to understand them best, but who understands their customer best and who makes their customer feel understood.” username=”TheLandGeek”]

Plus so much more! Today’s podcast is really going to move the needle in your marketing!

TIP OF THE WEEK

Mark: Learn more about Adam by going to his website at AdamErhart.com. Also, check out his Modern Marketing podcast on iTunes!

Scott: Check out DJI goggles at DJI.com/dji-goggles. Control your drone by moving your head.

Adam: Check out Unsplash.com for free, high quality pictures you can use for your marketing.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

• Tate Litchfield
• Erik Peterson
• Aaron Williams
• Scott Todd

This week, the guys go deep into—How much is enough? There are no limitations to how far you can take your land business, as Scott proved this past January with an impressive monumental month that you will have to hear to believe!

But, it brought up the discussion—do you try to match an extraordinary month, try to beat it, or just chalk it up as an anomaly and keep going as usual?

[bctt tweet=”You can build your business to be as large as you want, the only thing stopping you from growing it further are your own desires.” username=”TheLandGeek”]

Plus, the guys also get into a case of—Is it worth the headache!?

Scott shares a situation in which a new borrower was late on the first payment, complained about late fees. The card was declined on the 2nd month and the payment came late, complained about late fees. And, the third month (this month) he wants Scott to hold off on taking the payment for 2 weeks after the due date, complained about the charges. Are you starting to see a pattern here?

Is it worth the long-term headache when things start off this bad?

Listen in as the guys all weigh in.

TIP OF THE WEEK

Aaron: Check out PaymentRails.com to send money anywhere in the world, in any currency.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income, Mark talks to Rapid Growth Speaker & Coach, Matthew Pollard—MatthewPollard.com.

Matthew had five multi-million dollar business success stories under his belt before the age of 30. He has been characterized as a true differentiation, niche marketing, and sales systemization powerhouse.

Matthew admits that as an introvert, sales did not come naturally to him. By learning through YouTube, he focused on a different step every day. And, in just six weeks he was the number one sales performer in the largest sales and marketing company in the Southern Hemisphere.

His small telecommunication company turned over a million dollars in less than 12 months and had over 4.2 million annual revenue just by year three making it the largest independent broker for telecommunication in the country!

He then realized, he loved to rapidly grow companies.

Today, Mark and Matthew delve deep into the steps of rapid growth:

• Create your own category and set yourself apart-Put a new spin on your niche and make your message simple to get heard in a crowded market.
• Understanding the benefit of niche marketing.

By focusing on a unified message and the niche market before sales, the sales process is much more simple.

[bctt tweet=”These days we live in a global marketplace so there is always enough market out there. If there is one customer in your local area, there is likely to be thousands globally.” username=”TheLandGeek”]

Plus, are you getting your message across in email campaigns? Matthew shares why stories are the best way to reach your audience and shares which two morals you need to get your story heard!

Listen in for all the details.

TIP OF THE WEEK

Mark: Learn more about Matthew by going to his website at MatthewPollard.com.

Matthew:  Favorite quote by an unknown author—You decide every moment of every day who you are and what you believe in. You get a second chance every second. 
It’s about making a decision about who you are every single day and not saying, “Oh I have not that done before, so I can’t do that.”

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income—Round Table edition, Scott takes over the helm while Mark is away and joining him are:

• Mike Zaino
• Aaron Williams
• Erik Peterson
• Scott Bossman
• Tate Litchfield

With the recent instability in the market, the guys reflect on the one sure, level investment—LAND! Some of the most notable key points are:

• It’s simple!
• It’s stable!
• You have control, unlike the market!
• Massive returns on a regular basis!

Plus, in the event of a default, you STILL OWN THE ASSET!

[bctt tweet=”Having choices comes from taking massive action in the most important part of our business—county research and mailing. Those two components create everything else and allow you to have a very selective process when you buy land.” username=”TheLandGeek”]

Also discussed—Rules of Land Investing. Do you have certain rules that have to apply before you will buy a piece of land? The guys all do and they share them with you.

Listen in now for all the details!

TIP OF THE WEEK

Erik: Check out TryShift.com for managing email.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income, Mark and Scott talk to Jacob Morgan—TheFutureOrganization.com.

Tired of terrible jobs, Jacob shares how a cup of coffee was the final straw that sent him running from the corporate world and straight into the future!

Jacob is now a futurist and one of the world’s leading authorities on the future of work, employee experience, and how the workplace is changing. He advises business leaders and organizations around the world. 

He is also a 3x best-selling author and keynote speaker, whose work has been endorsed by the CEOs of Cisco, T-Mobile, St. Jude Children’s Research Hospital, Schneider Electric, Best Buy, KPMG, AARP, Pandora, and many others.

Today we delve into:

• Jacobs biggest hurdle going from the corporate world to entrepreneur
• Where companies and organizations go wrong with employee relationships
• The future of work

[bctt tweet=”If companies can’t be relevant to their employees they probably won’t be relevant for much longer.” username=”TheLandGeek”]

Plus, find out which organizations scored the highest based on workspace, technology, and culture researched in his latest book, The Employee Experience Advantage—where he analyzed over 250 global organizations to determine how to create an organization where people genuinely want to work, and not just need to.

Listen in for all the details about the future of work, and to hear Jacob’s answer to: What do you believe about the future of work that other people think is crazy?

TIP OF THE WEEK

Mark: Learn more about Jacob by going to his website at TheFutureOrganization.com. Also, check out his latest book, The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate.

Scott: Check out CoSchedule.com. It’s a marketing calendar that brings in all your content marketing, social media marketing, marketing projects, etc., into one platform.

Jacob: If you have a full-time job the best piece of actionable advice that I can give you is to speak up. Have a voice inside of your company, participate in beta programs around workplace initiatives if they have them. If there are internal collaboration tools that your company deploys, use them. Build your own personal brand inside of your company and outside.

Secondly, if you are working in an organization and you are unhappy, best piece of actionable advice is simply start small and create a profile on a site like Upwork.com, TMGotTalent.com or Freelancer.com and see if you are able to make or to generate some sort of income on the side in addition to the full-time work that you are doing. So best piece of actionable advice is, stop talking and start doing.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

• Erik Peterson
• Tate Litchfield
• Mike Zaino
• Aaron Williams
• Scott Todd

Today, we delve deep into a situation that Scott was recently entangled in where he sold a property that he had bought from a repeat seller. The new buyer went out to the property and found that there were people living on it and they claimed that they owned the land. They alleged that they had paid for it in full years ago but never received the deed, which Scott now holds.

Is this a case of squatters or a legit mix-up?

Listen in to hear everyone mastermind this situation and how Scott ultimately resolved it.

The guys also get into the value of making mistakes right by taking full responsibility without excuses! Also, find out the results of last week’s Tip Of The Week poll!

[bctt tweet=”Don’t build bad habits around good intentions.” username=”TheLandGeek”]

TIP OF THE WEEK

Mark: Check out SwitchboardAudio.com—a cool way to do conference calls with your team.

Mike: “If you do not change direction, you may end up where you are heading” -Lao Tzu

Mike’s take on the quote, “Be careful what you practice, you might get good at it.” Be careful not to get caught in a repeatable redundant process that isn’t productive.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income, Mark and Scott talk with Stephen Woessner—founder and CEO of Predictive ROI. He is also the host of the Onward  Nation podcast in which he has interviewed an impressive list of over 500 guests, including Kevin Harrington from Shark Tank, Gary Vaynerchuk, and Jay Baer… just to name a few.

Stephen, who has been featured in Inc. Magazine, Forbes, Entrepreneurial, and The Washington Post, is a digital marketing authority, entrepreneur, speaker, and educator—he teaches companies and organizations the 8 Money Draining Mistakes and how to fix them, increasing the financial ROI in the digital world by 200 to 500% or more in 12 months or less.

He is also a bestselling author of three books:

• The Small Business Owner’s Handbook to Search Engine Optimization
• Increase Online Sales Through Viral Social Networking

The third was still in production when this episode was recorded. Stephen describes it as, the deepest most comprehensive book on the planet with respect to podcasting, and how to build your business using it.

• Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.

Profitable Podcasting is an in-depth curriculum that lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry.

Stephen, who loves teaching others, believes that full transparency is the best approach to business.

Listen in as Stephen shares why he wrote the book in lieu of teaching the program as a paid course.

Plus, he shares how he developed the 8 Money Draining Mistakes:

• No baselines or S.M.A.R.T goals
• Lack of distinction
• High bounce rate
• SEO done poorly
• Not knowing your customer
• Poor customer experience
• Too much institutions speak
• Ambiguous calls to action

Also, find out which three past podcasts guests would he like to have over for dinner and what would he would ask them.

Stephen is not only a big deal, he is the real deal—and not only is he transparent, but he runs his business with integrity as well. There is a lot to be learned from Stephen Woessner!

Listen in now.

TIP OF THE WEEK

Mark: Learn more about Stephen by going to his website at PredictiveROI.com.

Scott: Read the book, Act Now!: How I Turn Ideas into Million-Dollar Products by Kevin Harrington.

Stephen: Read the book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

• Tate Litchfield
• Aaron Williams
• Mike Zaino
• Scott Todd
• Erik Peterson

Doing anything new can be intimidating, even when you are prepared. There’s always that little voice in the back of your mind second-guessing your every move.

What is your fear when it comes to land investing and making your first deal—Is it the docs, a fear of making a mistake, or just dealing with the customer in general?

Today, the guys go over their first deals and what scared them the most, plus any current fears.

They also discuss the future of Tip of the Week… and that’s when things quickly escalate out of control!

What do YOU think?

• Should they continue as is with everyone giving a tip weekly? (Full buffet)
• Alternate between everyone with one tip weekly? (Less is more)
• Or should Erik and Mike only give a tip?

Plus, stick around for the after-chat and find out why it goes too far!

TIP OF THE WEEK

Mike: Life is a communal event, you are not alone in this business. Don’t be shy, utilize the resources. We have a great community ready to help if you need it, just reach out and embrace it. There is so much to be gained from learning from others.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income, Mark and Scott talk to Matt Paulson—MattPaulson.com.

Matt is an entrepreneur, angel investor, and an author. His largest business, MarketBeat.com makes real-time financial information available to investors at all levels. He also does a daily investment newsletter which has attracted more than 430,000 subscribers, and a Startup Q&A podcast.

His financial news websites attract more than 4 million page views each month. MarketBeat was recently recognized as the fastest-growing privately held company in South Dakota by Inc. in its annual Inc. 5000 rankings.  MarketBeats reporting has been featured in Barron’s Magazine, the Wall Street Journal, CNBC, MarketWatch and Seeking Alpha.

Matt is also the co-founder of GoGo Photo Contest, which provides web-based fundraising software to animal welfare groups. The company has helped animal shelters and humane societies raise more than $6.5 million since it launched in 2013!

How did Matt become such a prolific entrepreneur?

Simply, he works hard on one thing at a time until it has run its natural conclusion.

Matt shares his early beginnings with us, starting at the age 10 when he wrote HTML before computers were commonplace in every home. He created a website about Simcity cheat codes that was getting about 25 page views a day—in the 90’s when the world wide web was in its first beginnings. Then, later on, he went on to get an undergraduate degree in computer science.

Plus, Matt elaborates on:

• Scaling too fast, a recipe for failure
• His competitive edge that he attributes to his success
• If there is anything he would have done differently
• His strategy for getting 4 million page views a month

[bctt tweet=”Your advantage shouldn’t be that it’s a secret—It should be that you’re better than everybody else.” username=”TheLandGeek”]

Listen in now!

TIP OF THE WEEK

Mark: Learn more about Matt by going to his website at MattPaulson.com.

Scott: Go to craigslist and hire VA’s in your local area. There is a large amount of talent available for you to hire locally.

Matt:

1. Check out and learn more about Web Push Notifications. They are clickable messages that are sent by a website to their subscribers’ browsers. It’s a great and powerful marketing tool.
2. Check out and learn more about Google Structure Data Testing Tools.
3. Send your customers a two-sentence email. The first sentence is a question, then the second one is a call-to-action. Readers tend to take action with these kinds of emails because they take less time to read.
4. Check out and learn more about Google: Accelerated Mobile Pages Project. This is a specification for really mobile-friendly news content. It’s a subset of HTML that’s supposed to load really fast on mobile web browsers.
5. Check out and learn more about Session Replays. They are tools that record what users are doing in your website.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

• Erik Peterson
• Aaron Williams
• Tate Litchfield

With everyone just returning from a very successful Bootcamp in San Antonio, Texas—our largest yet, the guys go over their biggest takeaways. All agree that it’s always good to get back to the basics, but then you always walk away with some valuable nuggets as well…. whether it’s your first Bootcamp or your 8th.

Tate shares one of those nuggets he picked up in the VIP room that could save a lot of time in the closing process.

[bctt tweet=”My biggest takeaway was just how much money is being made in this little niche. There is something for everyone as long as they’ll execute.” username=”TheLandGeek”]

Plus, the guys all answer an overarching question that kept coming up in Grill the Geeks—what are your biggest business expenses?

Listen in as we go over some of the biggest Bootcamp takeaways and biggest expenses when first starting out!

TIP OF THE WEEK

Mark: Don’t wait for inspiration and motivation to come to you, take action now—action will lead to motivation and inspiration. 

Tate:  The mind is everything. What you think, you become.

Erik: It is better to conquer yourself than to win a thousand battle. Then victory is yours.

Aaron: It’s a matter of priorities, not time. Get your priorities, decide what they are, and decide what you’re going to give your time to.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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