If Others Can Do This So Can We—From One Deal To Eighty In A Year

We talk with The Land Duo, Tyler & Jen Kelly about their land investing journey in this week’s episode of The Art of Passive Income! 

Tyler & Jen are Land Geek clients who have taken their business to the next level and today they are going to give us an inside look of how they went from one deal to over eighty in under a year! 

Timeline of Succession

• End of 2017—Heard about the concept and started with another program 
• April 2018—Acquired their first property and struggled on their own
• October 2018—Found Mark and bought the Investor’s Toolkit 
• November 2018—Sold that first property
• December 2018—Found a lot of value in the Toolkit so they signed up for Flight School
• January 2019—Signed up for coaching with Tate
• October 2019—Tyler quit his corporate job 

How did they work through the initial resistance to get to the sell of their first property?

They heard the success stories and believed that it works, they just had to figure out how to make it work for them. So, after investing in that first initial program and struggling to make it work on their own, they found Mark and bought the Investor’s Toolkit.

“By getting the Toolkit, it got us way more aggressive in our marketing. We just can’t put out a couple of ads and sell a property, we need to be all over the place. Just that one little stage made the difference and got us that first sell.”

Join us as Tyler & Jen share all the details of the beginning of the journey into land investing, along with:

• The inside scoop on Flight School
• Why they went into coaching
• Who was more nervous with the transition from paycheck to passive 
• Their experience in the VIP room 

Also, find out the mistakes they have made and what they would have done different.

Going through the struggle made us realize that we don’t want to keep doing that. We don’t have to, there’s a better way. Let’s go find somebody who has been successful and who has done this and learn from them. And we haven’t looked back and this year has been insane.

Tyler & Jen Kelly

Tyler & Jen share how they went from one deal to eighty in under a year and how those eighty deals have changed the quality of their lives. Tyler, now gets to spend quality time with Jen and their two daughters with his focus on them instead of work.

Plus, find out their advice to that person sitting in a cubicle at an unfulfilling job, who has health benefits and a nice salary, but also has a long commute to work and is just working for the weekend and holidays. 

What does the future look like for Tyler & Jen? 

The Kelly’s talk about what their passive looks like now and what their end of the year goal is and Jen raises the bar by the end of the conversation!

Tyler & Jen’s story is an inspirational one, they had the proof of concept and knew this business model worked. They knew if others could be successful, so could they. So they did not stop, they kept it consistent and continuously moved forward. 

You have to have that burning desire. If you really want to change and you really believe you can do it, then you can do it.

Tyler

We’re looking forward to hearing more about their progress and what this upcoming year has in store for them.

Listen in to their inspiring story now…

TIP OF THE WEEK

Mark: Learn more about LandDuo.com—check out their land and maybe invest in some.

Scott: Sometimes we need peace and quiet to like work. Check out MUSE—a white noise app in the iTunes store and it’s free.

Tyler & Jen: Check out Workast—a task management tool that integrates with slack, it’s free for up to five users.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

Is there a dollar amount too small to do a deal? Let’s say you bought a property for $300 and turned around and sold it for $600, is that even worth your time? What if the profit is as low as $150… or even $100? 

But, what if you can do that week after week and these lower priced properties can bring in a steady $200 a week? That’s over $800 a month to redeploy back into your business, pay bills, or make a car payment… would that be a game changer?

Listen in as Mark, Tate and the two Scott’s do a deep dive into buying those lower end properties. Find out the lowest amount they’ve made and why sometimes it’s not just about the dollar amount, but about keeping the money moving. 

Money loves speed—This business is about velocity and the person who can sell the most properties the quickest, is going to win.

As the guys point out,  buying lower cost properties has its perks—it’s very low risk, keeps the money moving, and adds to your buyers pool which could later turn into more sales. 

It doesn’t sound like much to many people, but for me, I’ve built a lifestyle around $150 a month payments and I wouldn’t trade it for any other thing out there because this is safe.

Whether there’s not as much meat on the bone to begin with or you’ve been sitting on a property for so long that you just want to get rid of it, the guys go at it from all angles and show you why you shouldn’t discount properties as “just a waste of time” …and tell you when it is.

Then Mark brings up the really deep philosophical question—How much is enough… when it comes to Thanksgiving dinner?

All in this week’s episode of The Land Geek Round Table!

TIP OF THE WEEK

Mark: #BringMimiSchmidtBackForTOW #WeWantErikPetersonsTOW—Go to the Official Motivation & Wealth Creation group leave a comment and tag them! 

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

Are you looking for a side hustle that will generate cash flow? Or, maybe you want to build a business on the side that can lead you to eventual freedom? Our guest may be able to help you with that.

Tune in as Nick Loper from SideHustleNation.com joins us to talk about side hustling your way to freedom so you can escape the rat race!  

One reason I advocate the side hustle is to build something up on the side. I would not recommend jumping off the cliff without a parachute and trying to figure out how to replace that income on your way down.

Nick Loper

Nick is an entrepreneur that’s involved in a variety of projects but his main purpose in life is to help you earn more money, pay off debt, learn new skills, use your free time more productively, and escape the rat race. 

He is also the host of the top-rated podcast, The Side Hustle Show, which focuses on ideas, actions, and results you need to start and grow a successful business.

Plus, Nick wrote, The Progress Journal: A Simple Daily Planner To Make Meaningful Progress on Your Most Important Work and in today’s show we talk about his journal, why Nick wrote it, and what his most important work is.

We also go over some of Nick’s favorite side hustles which he breaks down into three sale categories:

• Service
• Product
• Audience 

Is Affiliate Marketing Dead? 

Scott brings up the subject of affiliate marketing and asks Nick if it’s dead because it’s “old and antiquated”.

Nick’s response?  

“You guys are selling dirt. That’s like the oldest business on the planet.” 

Touché Nick, touché.

The guys also discuss the one thing that could stop an aspiring entrepreneur dead in their tracks, and that is FEAR!

Whether it’s fear to leave the comfort of a paycheck, or fear to scale, fear is what stops so many from fulfilling their entrepreneurial dreams as Scott points out in one case. 

Nick also answers these questions: 

• What is the worst advice seen or heard in the Side Hustle world?
• What were the steps that led into creating the Side Hustle Nation?

Then, he poses a question back to Mark & Scott…

How do you justify spending time trying to build a business with limited hours that are supposed to be family time in the name of hopefully having more family time down the road?

Find out how they answered, and more, in this week’s episode of The Art of Passive Income!

TIP OF THE WEEK

Mark: Learn more about Nick and how he’s changing the world one side hustle at a time at SideHustleNation.com. Also, check out his Progress Journal at ProgressJournal.net.

Scott: Check out the book by Mike Michalowicz, Clockwork: Design Your Business to Run Itself.

Nick: The most effective thing that I have done over the years has been to stack all my calls, meetings, and recordings onto one day of the week. It frees up bigger blocks of time the rest of the week to make meaningful progress on the most important tasks.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

What are some of the mental blocks that stop people from moving to the next level in their land business?

Listen in as Mark and a small intimate team dig deep into those common mental blocks that are holding people back in this business.

Joining Mark are:

• Scott Bossman
• Tate Litchfield
• Scott Todd

While there could be a number of reasons that stop people from progressing in their land business, the guys are going to talk about the most common reasons today, which are:

• The belief in yourself
• The one-in-one-out approach
• The fear of arriving too late to the party
• The fear of self-funding

As far as scaling it and getting the systems to the point where your 90% automated like all of us, I can’t say it enough—you cannot penny pinch your way to wealth. At some point in time you’re going to have to let go, you’re going to have to spend money even if it’s three bucks an hour on an inexpensive VA and start systematically getting yourself out of this business so you have a business and not a job.

Mark

Let’s dig into the one-in-one-out approach a little. This is where you buy one, then wait for it to sell before moving on to the next property. Why isn’t this a good approach?

One example…

Tate, who has spent the last three weeks recovering from a car accident talks about why he wasn’t worried about the money coming in while he was down because he has that passive income coming in every month… which is something that could not happen with the one-in-one-out approach. 

It can also lead to burnout…

Scott Bossman recently talked to a gentlemen who is fairly new to the business. He has been in the land business for one year and has done 80 deals, but only 2 were on terms. He is making cash on his deals, then redeploying it into more deals, but none of it is passive and he’s completely burned out because he has just created another job for himself.

Both of these examples make the on-going argument for Mark, that cash is not king when it comes to building that passive piece and why it’s crucial to set the systems up and have a portfolio of notes coming in every month.

Listen in as the guys dive deep into all of the reasons listed above and show you that the only thing holding you back from taking you business to the next level is YOU. 

And be sure to stick around for the after chat… it just may save you a trip to Italy!

TIP OF THE WEEK

Mark: Check out the book, Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal. It will help you to get your attention back and have this sort of a deeper work in your workday to get more done, be more productive and be just happier overall and not constantly checking technology and having your attention hijacked by something external.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

Get ready to amp your content marketing with today’s guest, Daniel Daines-Hutt—AmpMyContent.com. 

Daniel is a self-confessed marketing nerd who has a background in direct response advertising, but it’s his content marketing that he is known for. Daniel had the top 10 content of all time on Inbound.org and the top content of 2017 on GrowthHackers. He also had a viral post generate $3 million in client requests in only two weeks.

Where most websites convert 2% of their audience into leads, Daniels lowest is 17% and his highest is an astonishing 83%! 

Content marketing is about creating content assets that help you communicate with your audience, as Daniel explains. And today, his nerdy side comes out as he gives us all the facts on creating a highly effective content marketing campaign that will have you converting leads higher than the average! 

A lot of this stuff is simple, it’s the subtleties—the small things that make the biggest difference.

Daniel Daines-Hutt

Listen in as we delve deep into the elements of good content and in just 3 minutes, Daniel gives us the algorithm to creating a tremendously valuable piece of content. Plus, find out the details of:

• Why less is more
• Paid traffic
• Scaling slowly
• Automation
• Link building 
• Effective testing

Also, what’s the worst advice Daniel has seen given in his area of expertise?

Find out his answer and so much more on today’s really nerdy episode of The Art of Passive Income — packed full of value that will help you take your content marketing to a whole new level by writing less content that will generate more leads!

TIP OF THE WEEK

Mark: Learn more about Daniel and how he can help you really put your marketing on steroids, at AmpMyContent.com. There is a free download and lots of resources.

Scott: Check out this sales book, The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon.

Daniel: 

1. Be empathetic to your audience because the more you can understand them the easier it is to write and the easier it will be to sell. 
2. To learn about direct response advertising, read Scientific Advertising by Claude Hopkins. Get the FREE PDF Here.
3. If you are new to business, read the book, The Obstacle Is The Way by Ryan Holiday. 

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

During the most recent Bootcamp, a question came up that the team wanted to address in this week’s Round Table discussion and that was, is it bad etiquette to ask another investor which county they work in?

Joining Mark this week to Round Table that question are:

• Scott Bossman
• Mimi Schmidt
• Mike Zaino
• Scott Todd

But first, just coming from the latest Bootcamp in Scottsdale, Team Land Geek shares their biggest takeaways. 

To echo on what Mike said, I love hearing from people about how different their life is today compared to a year ago. Tyler and Jen Kelly had done one deal last year and now they’ve done 80. I mean, that’s insane and there are a lot of stories like that. 

Now, some journeys take longer than others but really, I just love hearing those comparison stories from people of where they were then and now. I think that really motivates people to take action and ask themselves, okay, where can I be a year from now if I just start this journey.

Scott Bossman

So, is it bad etiquette to ask another investor what county they work in?

Join Team Land Geek as they round table that question and share their thoughts on this topic. The one opinion that was reiterated by all was, yes, it is bad etiquette… and for a number of reasons. 

One reason being that it’s a huge disadvantage for the person asking the question because part of learning and growing in this business is digging in and going through the pain of learning the processes yourself, and that includes the county research.

Mike points out the better, “should have asked” question and that is, how do I learn to educate myself on good areas?

I see a lot of people waste a lot of money on mailings because they are just going to a county with something someone told them but they haven’t actually done the research right.  

Mimi Schmidt

Then Mark makes the counter argument on abundance mentality—If we think it is bad etiquette to disclose our counties… which is just one google search away anyways, does that mean that we really don’t have abundance mentality?

Find out the teams response along with all the reasons why it really is just bad etiquette to ask another investor which county they work in.

And then, the chirp… how do you handle that darn chirp!?

Listen in for details in this, “Hey, can I have your fish?” episode of The Land Geek Round Table!

Be you and find properties or counties that you like to work in so that you can create the company that’s unique to you and you can hold that as your strategic advantage too or your competitive advantage over me.  

Scott Todd

*Special thanks to Ashley for such a great question!

TIP OF THE WEEK

Mimi: I learned that Trello integrates with PipeDrive; you can learn more by clicking HERE. Also, check out DeedClaim.com for more information on corrective deeds.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

Tamar Mar, founder of The Marota Group—a company that focuses on the acquisition of underperforming multifamily and commercial properties, joins us today to give tips and advice on breaking into the competitive niche of multifamily syndication. 

But first, a little more about Tamar…

She has been investing in real estate since she was 19, purchasing her first townhouse when she was a sophomore in college. She has owned rental properties for more than 15 years.

She is an entrepreneur, investor and proponent of intentional lifestyle design. Tamar often says that she is the CEO of her dreams and consistently focuses on ways to maximize business opportunities and generates enough passive income to be financially free and curate the lifestyle she and her family desires.

I didn’t want to be the CEO of somebody else’s dreams anymore. I was ready to pursue my own dreams and become the CEO of them. I knew that once I was unleashed and not working for somebody else, I could pursue them and reach my goals much faster.

Listen in as Tamar tells us why she chose this niche above all in real estate.

Then, Scott Todd, who has made his interest in multifamily known, picks her brain to pull out as much information as he can on finding deals and breaking into this competitive niche. It comes down to: 

• Confidence
• Communication
• Relationship building

Tamar also talks about team building and her advice on taking advice—never take it from one person and completely trust it, even a leader in the space. Validate it through many sources.

“If everybody is helping each other, there’s no room for others to fail.”

Tamar Mar

Tamar is not the type of person to sit back and let life happen to her. She is all about taking action, and action backed with tenacity, confidence, and expertise is proving that she is in this business for one reason… to own it!

TIP OF THE WEEK

Mark: Learn more about Tamar at MarotaGroup.com. Also, check out my Amazon reading recommendation list at amazon.com/shop/TheLandGeek.

Scott: Check out the Glow Light by Casper. It will dim as you fall to sleep and brighten when you waken.

Tamar: You need to elevate your goals and your daily tasks to reach your future self. Specifically, if you are looking at Real Estate and you want to find more deals—whether it’s a wholesaler or brokers, start reaching out to them like crazy and whatever you think you need to do, multiply that by ten.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

Does the saying, “if a little of something is good, then a lot of something is great” hold true when it comes to mailing out offer letters? 

Listen in to this week’s Round Table discussion as Mark and the team tackle the subject of mass mailings. 

Joining Mark are:

• Scott Bossman
• Erik Peterson
• Mimi Schmidt
• Mike Zaino
• Scott Todd 

When it comes to mailing, are you the hare… anything worth doing is worth overdoing? Or, are you the tortoise… slow and steady wins the race?

We see it often, people come into this business with so much excitement and motivation that they want to 10x it right out of the gate, and that exuberance is great, but is it a good idea when it comes to mailing out offers?

After all, if 20 a day moves the needle, 1000 a week would be 10x better, right? 

The consensus of the team is NO, not when you are first starting out. Their advice is to take it slow and steady, and for a number of reasons, including:

• Bad lists
• Wrong pricing 
• Don’t have the systems to handle the volume

Team Land Geek goes into detail about the things that can go wrong when starting off so strong on the mailing and when the timing is right to take on that kind of volume.

Mark makes the analogy using a workout with Mike Zaino & Scott Bossman, if you start out trying to match them on day one, somebody is going to get hurt… and it’s not going to be either of them! 

The team also gets into response & close rates and where you should expect them to be with a mailing.

Then, where in the world were Mark & Scott B. last week? The team confronts Mark… will there be a confession? 

Plus, what has Mark saying, “It’s game on now. You’re going to be eating your words in the next podcast”.

Listen in now to find out…

TIP OF THE WEEK

Mimi: Jon Burnett had posted about this. He tested his deal the week out on this website, MailTester.com and saw an improvement. His spam rate was lower so more people were getting the deal the week. So, give it a try. 

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

Glenn Geller is super savvy when it comes to tech and innovation, having created some amazing businesses and technology that we all know and use. Today he talks about his newest piece of technology, Symposium.

Symposium is a live broadcasting marketplace that essentially gives anyone in the world a pay-per-view style channel that they can make money from anywhere. Mark describes it as a mix of EventBright and Zoom and Glenn throws in a few more components like Google calendars and third-party payment solutions, like Stripe.

You might recognize some of his other brainchildren:

• The prepaid debit card
• Tap to pay
• Internet kiosks and other self-service touchscreen devices like the ones you find at hotels

Listen in to this interesting conversation as Glenn tells us how he went from creating a show control program for the theater to creating some of the world’s most used technology. 

You can’t allow anybody to judge you for your talents, because it’s really not judgment, it’s envy and jealousy.

Glenn Geller

He also answers the questions: 

• How does Symposium differs from Clarity?
• If you have a small business, like land investing, what would be the three most important components of getting traction in the marketplace?

Plus, Glenn gives advice for app launching. 

Then, Mark asks Glenn the deep questions, including:

When you’ve achieved the level of success that you have and you’re on top of the mountain and you don’t need to do anything else, where do you find the purpose, or the why, to scale all the way back down and go through those trials and tribulations to climb all the way back up again?

Find out Glenn’s answer and so much more on today’s episode of The Art of Passive Income!

TIP OF THE WEEK

Mark: Learn more about the Symposium app. 

Scott: Check out TenOneDesign for guest wi-fi connections.

Glenn: An Uber hack—Uber with the Pool option. It not only saves you money, you’ll never know you’re going to meet.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---

With Mark away this week, Scott Todd takes the reins and leads the team into a discussion about their most recent deals. 

Joining Scott are:

• Mike Zaino
• Erik Peterson
• Tate Litchfield

With an equal number of Mac vs. Surface users on the call, listen in as team MacSurf shares all the details surrounding their most recent deals including the returns and terms. In short:

• Erik had a 2-for-2 DOTW
• Mike sold one on terms that wasn’t too shabby and one acquisition that leaves Scott & Tate in a bidding war
• Tate went against all rules & guidelines and agreed to collect the doc fee over time
• Scott shares a case of John Doe and a land swap

This leads into a discussion on the shame of cash deals and breaking the rules… and by discussion we mean more along the lines of a razzing. But, in all seriousness, the points made shows how much flexibility we have in this business. 

Flexibility on how you want to run your business. Flexibility to meet your customers needs. As Scott points out, it’s not like houses, you can’t swap out a house if your buyer decides he no longer wants that one. 

Also, this week, we’re going to change up the tip of the week, mostly since there was no tip of the week! So, here are the Rules & Guidelines of Land Investing in the words of #TeamLandGeek.

Scott—With all of these kinds of rules or guidelines, that’s just all that they are. They are rules, they are guidelines, they’re not laws. And what’s cool is that we all have the flexibility to be ourselves, to be human.

Tate—At first you want to keep it as safe as possible. You don’t want to waste your time, you don’t want to waste your resources, so stick to the proven path. But ultimately, you’ve got to be flexible, we’re not banks, we’re not big corporations. We’re mom-and-pop land investors we’re working with people who want to work with mom-and-pop organizations. So be that land seller. 

Mike—When someone is new to the business we don’t want them to get tripped up. If you’ve been doing the business long enough, you get a sense for who you’re dealing with, you get a sense for what’s going on. But the general rule that we create is to keep people safe from getting all the docs done and then the buyer doesn’t pay a dime. So, yes, as you become seasoned in this business you begin to recognize the ways that you can do deals that work. But in the beginning it is a safe rule to have as a guideline to keep you protected from putting yourself into a bad spot.

Erik: I am yet to break the rule over not accepting electronic payment for terms. The only way I do a deal is if I have ACH or credit card payment for the terms deal.

And, back to the razzing, the guys point out how strange it is that Mark & Scott Bossman are both away on a “trip” this week. It will be interesting to see how this all plays out next week…

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

---