This notion that the customer is always right, we don’t necessarily believe that. In fact, we don’t necessarily believe that the customer even knows what he or she wants. It’s not their job.
Join us on today’s show as we talk with the Founder of the Avenue Group, Jeremy Greenberg, about customer diplomacy and why it’s important to build a transactional relationship with our customers and to have that balanced partnership and foster it to develop information that helps both the business and it customers.
Jeremy, who is also a Co-Founder and CEO Flyte Fitness, has built multimillion dollar businesses for two Fortune 500 companies (Capital One and Avon Products). He is an Entrepreneur in Residence at the Wharton school University of Pennsylvania, where he holds an MBA.
Listen in as we go over:
- Jeremy’s biggest entrepreneurial lesson learned
- Surveys—do they work to gain customer insight or are they biased based on the way you think?
- Worst advice Jeremy has seen given in customer diplomacy
Plus, Jeremy gives examples of companies that are dialed into customer service and experience while the one that’s off-track is Facebook. Find out where Jeremy says their biggest challenge lies!
TIP OF THE WEEK
Mark: Get smarter and learn more at AveGroup.com.
Scott: Check out the book, Late bloomers: The Power of Patience in a World Obsessed with Early Achievement by Rich Karlgaard.
Jeremy: At the beginning of the week, write down the main things you want to accomplish that week. Things that if you complete, you will consider a successful week. Do that for four weeks, and see how it works for you. It is really helpful.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?