In this episode, the team break down the 2026 land marketing playbook and why land is still selling when investors use the right systems. They discuss where to list properties, how to stack marketing channels, why neighbors and buyers lists matter, and how follow-up can make or break a sale.
Tune in as the team discusses:
- Why land is still selling in 2026, but buyers expect better marketing
- Which platforms work best for inexpensive land versus higher-priced parcels
- How to use Facebook Marketplace, Craigslist, Landmodo, LandFlip, Land and Farm, and neighbor outreach
- Why your buyers list should be focused by region and property type
- How fast follow-up and phone conversations improve conversion rates
- Why “systems equal freedom” when scaling land sales
- How headlines, pricing, copy, photos, and storytelling can revive stale listings
- Why flaws like flood zones, slopes, or rough terrain can become part of the sales story
- How TikTok and short-form video are producing real land sales
- Why most sales still happen on terms rather than cash
TIP OF THE WEEK
Mark Podolsky: Build a true marketing system, not just a few random ads. Track where your leads come from, follow up consistently, and invest more in the platforms producing results.
Scott Bossman: Do not overlook neighbors, Craigslist, Facebook Marketplace, or your buyers list. The cheapest lead is often already connected to the area where your parcel sits.
Mike Zaino: Price land so it feels attractive, affordable, and easy to say yes to. Scale wins when your systems help you repeat mailing, marketing, and follow-up consistently.
Jon Burnett: Use story-driven marketing and strong visuals to make each property feel compelling. Facts tell, but stories sell.
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