In this episode, Mark Podolsky, Scott Bossman, Mike Zaino, and Jon Burnett break down the essential technology behind a more organized and scalable land investing business in 2026. They cover tools for document storage, lead generation, due diligence, deal management, marketing, payment collection, and customer follow-up.
The team also explores how AI can improve research, training, expense analysis, and daily workflows without distracting investors from the activities that actually generate revenue. The key takeaway: start with simple systems, complete deals first, and add more advanced technology only when it solves a real business problem.
Tune in as the team discusses:
- Organizing documents and property records with Google Drive
- Managing deal pipelines, workflows, mailings, and documents through LG Pass
- Pulling and preparing mailing lists with Zample
- Using county GIS systems, LandID, DataTree, and Parcel Review for due diligence
- Evaluating a property’s usability, viability, visibility, and “buy-ability”
- Tracking buyer leads with Trello or a dedicated CRM such as Follow Up Boss
- Collecting down payments and managing notes through GeekPay
- Using AI to create training manuals, analyze expenses, research markets, and improve sales calls
- Avoiding shiny-object syndrome before building consistent deal flow
- Starting with simple tools and adding automation as the business grows
TIP OF THE WEEK
Mark Podolsky: Use AI to review bank and credit card statements for duplicate subscriptions, unnecessary tools, and costly overages—but keep your technology focused on a clear business outcome.
Scott Bossman: Keep the horse in front of the cart: prioritize mailing, buying, marketing, and selling before investing time in complicated automation.
Mike Zaino: Never prepare sales documents based only on a buyer’s promise. Collect a payment first to confirm commitment.
Jon Burnett: The best CRM is the one you consistently use. Start with a notebook or Trello, then upgrade when your lead volume justifies it.
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