In this episode, Mark Podolsky, Scott Bossman, Mike Zaino, and Jon Burnett discuss how land investing holds up when the economy gets shaky. Drawing on decades of experience through recessions, COVID, changing interest rates, and uncertain markets, the team explains why buying land at a deep discount, paying cash, and selling with owner financing can create strong returns without the risks associated with traditional real estate.
They also break down yield, deal flow, inventory diversification, county selection, and the importance of continuing to buy when opportunities increase. The key takeaway: economic uncertainty doesn’t have to stop a land business—and disciplined investors may actually find some of their best buying opportunities during weaker markets.
Tune in as the team discusses:
- Why Mark believes the land investing model remains resilient through recessions and economic uncertainty.
- How buying land with cash reduces exposure to changing interest rates.
- Why economic downturns can create opportunities to buy properties at even deeper discounts.
- How Mark, Scott, Mike, and Jon evaluate yield when comparing potential land deals.
- Why speed of sale and down payment size can dramatically improve your effective return.
- How lower-priced properties can create a high-volume “river of nickels” through recurring owner-financed payments.
- Why Mike recently purchased 75 properties and what that says about current deal flow.
- How diversifying by property type, climate, seasonality, and price point can strengthen your inventory.
- Why competition from other land investors can actually help validate a profitable county.
- How new investors can overcome hesitation and set a firm deadline for sending their first mailing.
TIP OF THE WEEK
Mark Podolsky: Protect your cash, buy at a deep discount, and remember that economic downturns can create buying opportunities. Strong margins and holding power give you flexibility when markets become uncertain.
Scott Bossman: Don’t dismiss a deal just because the yield is lower than your usual target. A property that can sell quickly and still generate a strong return may deserve a place in your portfolio.
Mike Zaino: Build inventory across different price points so you can serve buyers with different budgets and monthly payment preferences.
Jon Burnett: When expanding into another market, consider adding variety through climate, seasonality, or property type so your entire inventory isn’t dependent on the same buyer demand.
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