In this episode, Jess and Dave Farmerly share how they turned a 2021 side hustle into a full-time land business. Motivated by the desire for more family time, they overcame early setbacks through perseverance, faith, and support from the Land Geek community. Now working together full-time, they enjoy the freedom to be present with their kids. The episode highlights their journey, mindset shifts, and the importance of authenticity, balance, and community in building a business.
Tune in as the team discusses:
- How Jess and Dave turned a side hustle into a full-time land business
- The role of community, coaching, and consistency in their success
- Challenges of balancing parenthood, work, and entrepreneurship
- How being real and human on calls helped them build trust with clients
- Tips for beginners: starting small, learning from mistakes, and pushing through doubt
- Why persistence and mindset matter more than perfection
TIP OF THE WEEK
Jess Farmerly: Don’t be afraid to be human. Whether you’re a mom taking calls with kids in the background or someone new to the business—people connect with real people. Being authentic builds trust and relationships that often lead to repeat deals.
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