In this episode, the team breaks down the Black Friday Land Investing Playbook and why this shopping frenzy is one of the best times of the year to sell land. Mark Podolsky, Scott Bossman, Mike Zaino, and Jon Burnett explain how savvy investors use urgency, creativity, and simple marketing to move inventory and generate down payments while everyone else is fighting over TVs and gadgets.
The discussion blends practical strategy with mindset, covering how to prepare Black Friday offers in advance, leverage your buyers list, increase email frequency without fear, and create irresistible incentives. The big takeaway: Black Friday is about positioning land as a lasting, generational asset and using urgency to help buyers take action—while building long-term passive income for yourself.
Tune in as the team discusses:
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Why Black Friday is a prime opportunity for land investors, not consumers
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Preparing Black Friday promotions weeks in advance instead of waiting until the last minute
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Creative land deal incentives like dollar-down offers, discounted surveys, and bundled deals
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Using urgency, scarcity, and FOMO to drive buyer action
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How and why to increase email frequency over Black Friday weekend
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The power of owning and nurturing your buyers list
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Leveraging email opens, clicks, and CRM data for targeted follow-up
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Why land beats gadgets as a long-term, generational asset
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How defaults and churn can actually strengthen the land investing model
TIP OF THE WEEK
Mark: Prepare your Black Friday land promotions early and make them bold—irresistible offers paired with urgency move inventory fast.
Scott: Don’t be afraid to increase email frequency during Black Friday; buyers expect it, and urgency drives decisions.
Mike: Focus on your buyers list—it’s the only marketing asset you truly own, and Black Friday is the perfect time to reward it.
Jon: Create a clear countdown and cadence with your emails so buyers feel the ticking clock and take action.
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